Amy A.Abeloff
Associate
Intellectual Property
aabeloff@seyfarth.com
Amy partners with clients to efficiently and practically manage and enforce their global trademark and copyright assets.
More About Amy
Amy provides full-service trademark and copyright advice and counsel to clients looking to protect and enforce their biggest assets: their brands. She counsels and brainstorms with clients at the nascent stage of their brand creation, through trademark clearance and filing trademark and copyright applications domestically and abroad. Amy helps clients monitor and enforce their trademarks worldwide using Seyfarth's cutting-edge software tools, and assists clients in maintaining their trademark filings worldwide.
Apart from the trademark portfolio management pieces, Amy strategizes with clients on how to ensure they have the best trademark coverage possible, and advises which potential adverse matters may require action. Amy always prioritizes the practical approach with her clients and strives for excellence in results, while keeping an eye on costs.
Amy also works with clients on creating and implementing anti-counterfeiting and domain takedown programs through the use of internal and external software tools and platforms. Additionally, Amy prepares licensing solutions for clients primarily in the consumer goods space.
Amy is a fervent user of Seyfarth's premier suite of technology tools. She has assisted in creating (and continues to revamp) an online tool for one of the largest health insurance companies in the country, and more recently has assisted in creating the same for another Fortune 500 consumer goods company. The tool allows users to submit a request for trademark clearance, and transforms the request into easily-accessible data that becomes the backbone for business metrics data (to help track cost over time and over work performed, for example). The tool’s platform capability also serves as a repository of information for future reference. The tool is available to business personnel and has received very positive feedback (through NPS scoring), which is also tracked in the tool.
"I love helping business owners develop, grow, and protect their brands."
Amy finds it rewarding to work alongside trademark practitioners with a similar passion for client service and building rapport—not just with clients, but with our associates internationally, who help us deliver great results to our clients.
While in law school, Amy interned at the U.S. Patent and Trademark Office and a large sports apparel company. She then interned in Seyfarth's Boston office before transferring to its Los Angeles office. While at Seyfarth, Amy was seconded for nine months to one of the firm's largest trademark portfolio clients, a Fortune 50 company. She has directly experienced the challenges our clients face daily, which has afforded her a unique way to relate to and advise clients.
Apart from the trademark portfolio management pieces, Amy strategizes with clients on how to ensure they have the best trademark coverage possible, and advises which potential adverse matters may require action. Amy always prioritizes the practical approach with her clients and strives for excellence in results, while keeping an eye on costs.
Amy also works with clients on creating and implementing anti-counterfeiting and domain takedown programs through the use of internal and external software tools and platforms. Additionally, Amy prepares licensing solutions for clients primarily in the consumer goods space.
Amy is a fervent user of Seyfarth's premier suite of technology tools. She has assisted in creating (and continues to revamp) an online tool for one of the largest health insurance companies in the country, and more recently has assisted in creating the same for another Fortune 500 consumer goods company. The tool allows users to submit a request for trademark clearance, and transforms the request into easily-accessible data that becomes the backbone for business metrics data (to help track cost over time and over work performed, for example). The tool’s platform capability also serves as a repository of information for future reference. The tool is available to business personnel and has received very positive feedback (through NPS scoring), which is also tracked in the tool.
"I love helping business owners develop, grow, and protect their brands."
Amy finds it rewarding to work alongside trademark practitioners with a similar passion for client service and building rapport—not just with clients, but with our associates internationally, who help us deliver great results to our clients.
While in law school, Amy interned at the U.S. Patent and Trademark Office and a large sports apparel company. She then interned in Seyfarth's Boston office before transferring to its Los Angeles office. While at Seyfarth, Amy was seconded for nine months to one of the firm's largest trademark portfolio clients, a Fortune 50 company. She has directly experienced the challenges our clients face daily, which has afforded her a unique way to relate to and advise clients.
- JD, University of New Hampshire, Franklin Pierce School of Law
Cum laude - BA, Cornell University
Spanish and Government with a minor in European StudiesMagna cum laude
- California
- US District Court, Central District of California
Related Services
Related Key Industries
Blogs
- Represents a Fortune 50 health insurance company in all aspects of trademark portfolio management, including clearance, prosecution, and worldwide enforcement.
- Represents a Fortune 500 international producer and marketer of beer, wines, and spirits in all aspects of trademark portfolio management, including clearance, prosecution, and worldwide enforcement.
- Successfully obtained a copyright registration for large apparel company for its sandal strap design after receiving two rounds of refusal of such design.
- Repeatedly overcomes refusals to register US trademark applications on the basis of mere descriptiveness or requirement of disclaimers for clients in various industries.
- Represented a luxury fashion brand in managing its global trademark portfolio, developing a comprehensive anti-counterfeiting strategy plan, and further enforcing its brand worldwide.
Related News & Insights
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May 7, 2024
A Tableau of Consumer Confusion – Are Alcohol Beverages and Bar Services Always Related?
-
Blog Post
May 2, 2024
Longshot Legislation Reflects Interest in AI Regulation
-
Blog Post
Apr 10, 2024
Event Recap! INTA Roundtable Discussion on Cultural Competency and Working with Foreign Counsel
-
Blog Post
Apr 9, 2024
Can’t Hide from Brussels: EU To Require Copyright-Related AI Disclosures
- Public Counsel Pro Bono Award, Public Counsel (2023)
- American Bar Association The Commission on Lawyers Assistance Programs of the American Bar Association’s Meritorious Service Award (2014)
- University of New Hampshire Law’s Bruce Friedman Pro Bono Award (2012)
- American Bar Association (State Trademark Legislation Committee vice chair; emerging leader, 2015-2016; Law Student Division Board of Governors, 2014-2015)
- International Trademark Association, Saul Lefkowitz Project Team member
- Co-Author, "Can’t Hide from Brussels: EU To Require Copyright-Related AI Disclosures," Gadgets, Gigabytes & Goodwill Blog (April 9, 2024)
- Co-Author, "Skeptical of the Second Circuit: U.S. Supreme Court Hears Arguments on Copyright Damages," Gadgets, Gigabytes & Goodwill Blog (February 23, 2024)
- Co-Author, "Avoiding Fumbles and Penalties in California with Influencer Classification," California Peculiarities Employment Law Blog (February 15, 2024)
- Co-Author, "Serving the USPTO Director in Actions Involving Non-US Companies: A Little-Known Provision of the Lanham Act," IP Litigator (October 1, 2023)
- Co-Author, "Serving the USPTO Director in Actions Involving Non-US Companies: A Little-Known Provision of the Lanham Act," Gadgets, Gigabytes & Goodwill Blog (April 27, 2023)
- Co-Author, "Isn’t It Ironic? SCOTUS Rules BOOKING.COM Eligible for Trademark Registration," Legal Update, Seyfarth Shaw LLP (July 2, 2020)
- Co-Author, "Trademark Offices Worldwide Respond to COVID-19: A Survey of Extensions, Announcements, and Status Information," Legal Update, Seyfarth Shaw LLP (April 24, 2020)
- Co-Author, "USPTO Addresses Trademark Filing Delays Caused by the Impact of COVID-19," Legal Update, Seyfarth Shaw LLP (April 2, 2020)
- Co-Author, "New Amendment to Chinese Trademark Law Seeks to Combat “Bad Faith” Filers," One Minute Memo, Seyfarth Shaw LLP (July 9, 2019)
- Co-Author, “Star Athletica v. Varsity Brands, Inc. Copyright Case,” One Minute Memo, Seyfarth Shaw LLP (March 24, 2017)
- Co-Author, "What Does the Passage of the Defend Trade Secrets Act Mean for Your Business?," Management Alert, Seyfarth Shaw LLP (April 27, 2016)
- "Ninth Circuit Poised to Address the 'Without Authorization' Debate under the Computer Fraud and Abuse Act Again," Seyfarth Shaw Trading Secrets Blog (January 13, 2016)
- "Update on the Senate Judiciary Committee’s Hearing on the Protection of Trade Secrets," Seyfarth Shaw Trading Secrets Blog (December 2, 2015)
- "U.S. Senate To Hold Hearing On Impact of Trade Secret Theft," Seyfarth Shaw Trading Secrets Blog (December 1, 2015)
- "C-E-R-T! Why High Court Should Take Cheerleader Uniform Case," Law360 (November 24, 2015)
- "Nosal Update: Ninth Circuit Hears Oral Arguments on Password Sharing and Scope of Computer Fraud and Abuse Act," Seyfarth Shaw Trading Secrets Blog (October 28, 2015)
- "Utah Supreme Court Lays Out Pro-Plaintiff Presumption of Harm Standard in Trade Secret Cases," Seyfarth Shaw Trading Secrets Blog (October 14, 2015)
- "Latest Update on Federal Trade Secrets Legislation," Seyfarth Shaw Trading Secrets Blog (August 26, 2015)
- Co-Presenter, "INTA Roundtable Discussion on Cultural Competency and Working with Foreign Counsel," Seyfarth Shaw LLP (April 4, 2024)
- Co-Presenter, "The Defend Trade Secrets Act: 3 Years Later," 2019 Trade Secrets Webinar Series, Seyfarth Shaw LLP (May 2, 2019)
- The Wyso Foundation board of directors
- Best Buddies Friendship Walk participant
- Habitat for Humanity volunteer
Languages
- Spanish
Amy partners with clients to efficiently and practically manage and enforce their global trademark and copyright assets.
More About Amy
Amy provides full-service trademark and copyright advice and counsel to clients looking to protect and enforce their biggest assets: their brands. She counsels and brainstorms with clients at the nascent stage of their brand creation, through trademark clearance and filing trademark and copyright applications domestically and abroad. Amy helps clients monitor and enforce their trademarks worldwide using Seyfarth's cutting-edge software tools, and assists clients in maintaining their trademark filings worldwide.
Apart from the trademark portfolio management pieces, Amy strategizes with clients on how to ensure they have the best trademark coverage possible, and advises which potential adverse matters may require action. Amy always prioritizes the practical approach with her clients and strives for excellence in results, while keeping an eye on costs.
Amy also works with clients on creating and implementing anti-counterfeiting and domain takedown programs through the use of internal and external software tools and platforms. Additionally, Amy prepares licensing solutions for clients primarily in the consumer goods space.
Amy is a fervent user of Seyfarth's premier suite of technology tools. She has assisted in creating (and continues to revamp) an online tool for one of the largest health insurance companies in the country, and more recently has assisted in creating the same for another Fortune 500 consumer goods company. The tool allows users to submit a request for trademark clearance, and transforms the request into easily-accessible data that becomes the backbone for business metrics data (to help track cost over time and over work performed, for example). The tool’s platform capability also serves as a repository of information for future reference. The tool is available to business personnel and has received very positive feedback (through NPS scoring), which is also tracked in the tool.
"I love helping business owners develop, grow, and protect their brands."
Amy finds it rewarding to work alongside trademark practitioners with a similar passion for client service and building rapport—not just with clients, but with our associates internationally, who help us deliver great results to our clients.
While in law school, Amy interned at the U.S. Patent and Trademark Office and a large sports apparel company. She then interned in Seyfarth's Boston office before transferring to its Los Angeles office. While at Seyfarth, Amy was seconded for nine months to one of the firm's largest trademark portfolio clients, a Fortune 50 company. She has directly experienced the challenges our clients face daily, which has afforded her a unique way to relate to and advise clients.
Apart from the trademark portfolio management pieces, Amy strategizes with clients on how to ensure they have the best trademark coverage possible, and advises which potential adverse matters may require action. Amy always prioritizes the practical approach with her clients and strives for excellence in results, while keeping an eye on costs.
Amy also works with clients on creating and implementing anti-counterfeiting and domain takedown programs through the use of internal and external software tools and platforms. Additionally, Amy prepares licensing solutions for clients primarily in the consumer goods space.
Amy is a fervent user of Seyfarth's premier suite of technology tools. She has assisted in creating (and continues to revamp) an online tool for one of the largest health insurance companies in the country, and more recently has assisted in creating the same for another Fortune 500 consumer goods company. The tool allows users to submit a request for trademark clearance, and transforms the request into easily-accessible data that becomes the backbone for business metrics data (to help track cost over time and over work performed, for example). The tool’s platform capability also serves as a repository of information for future reference. The tool is available to business personnel and has received very positive feedback (through NPS scoring), which is also tracked in the tool.
"I love helping business owners develop, grow, and protect their brands."
Amy finds it rewarding to work alongside trademark practitioners with a similar passion for client service and building rapport—not just with clients, but with our associates internationally, who help us deliver great results to our clients.
While in law school, Amy interned at the U.S. Patent and Trademark Office and a large sports apparel company. She then interned in Seyfarth's Boston office before transferring to its Los Angeles office. While at Seyfarth, Amy was seconded for nine months to one of the firm's largest trademark portfolio clients, a Fortune 50 company. She has directly experienced the challenges our clients face daily, which has afforded her a unique way to relate to and advise clients.
- JD, University of New Hampshire, Franklin Pierce School of Law
Cum laude - BA, Cornell University
Spanish and Government with a minor in European StudiesMagna cum laude
- California
- US District Court, Central District of California
Related Services
Related Key Industries
Blogs
- Represents a Fortune 50 health insurance company in all aspects of trademark portfolio management, including clearance, prosecution, and worldwide enforcement.
- Represents a Fortune 500 international producer and marketer of beer, wines, and spirits in all aspects of trademark portfolio management, including clearance, prosecution, and worldwide enforcement.
- Successfully obtained a copyright registration for large apparel company for its sandal strap design after receiving two rounds of refusal of such design.
- Repeatedly overcomes refusals to register US trademark applications on the basis of mere descriptiveness or requirement of disclaimers for clients in various industries.
- Represented a luxury fashion brand in managing its global trademark portfolio, developing a comprehensive anti-counterfeiting strategy plan, and further enforcing its brand worldwide.
Related News & Insights
-
Blog Post
May 7, 2024
A Tableau of Consumer Confusion – Are Alcohol Beverages and Bar Services Always Related?
-
Blog Post
May 2, 2024
Longshot Legislation Reflects Interest in AI Regulation
-
Blog Post
Apr 10, 2024
Event Recap! INTA Roundtable Discussion on Cultural Competency and Working with Foreign Counsel
-
Blog Post
Apr 9, 2024
Can’t Hide from Brussels: EU To Require Copyright-Related AI Disclosures
- Public Counsel Pro Bono Award, Public Counsel (2023)
- American Bar Association The Commission on Lawyers Assistance Programs of the American Bar Association’s Meritorious Service Award (2014)
- University of New Hampshire Law’s Bruce Friedman Pro Bono Award (2012)
- American Bar Association (State Trademark Legislation Committee vice chair; emerging leader, 2015-2016; Law Student Division Board of Governors, 2014-2015)
- International Trademark Association, Saul Lefkowitz Project Team member
- Co-Author, "Can’t Hide from Brussels: EU To Require Copyright-Related AI Disclosures," Gadgets, Gigabytes & Goodwill Blog (April 9, 2024)
- Co-Author, "Skeptical of the Second Circuit: U.S. Supreme Court Hears Arguments on Copyright Damages," Gadgets, Gigabytes & Goodwill Blog (February 23, 2024)
- Co-Author, "Avoiding Fumbles and Penalties in California with Influencer Classification," California Peculiarities Employment Law Blog (February 15, 2024)
- Co-Author, "Serving the USPTO Director in Actions Involving Non-US Companies: A Little-Known Provision of the Lanham Act," IP Litigator (October 1, 2023)
- Co-Author, "Serving the USPTO Director in Actions Involving Non-US Companies: A Little-Known Provision of the Lanham Act," Gadgets, Gigabytes & Goodwill Blog (April 27, 2023)
- Co-Author, "Isn’t It Ironic? SCOTUS Rules BOOKING.COM Eligible for Trademark Registration," Legal Update, Seyfarth Shaw LLP (July 2, 2020)
- Co-Author, "Trademark Offices Worldwide Respond to COVID-19: A Survey of Extensions, Announcements, and Status Information," Legal Update, Seyfarth Shaw LLP (April 24, 2020)
- Co-Author, "USPTO Addresses Trademark Filing Delays Caused by the Impact of COVID-19," Legal Update, Seyfarth Shaw LLP (April 2, 2020)
- Co-Author, "New Amendment to Chinese Trademark Law Seeks to Combat “Bad Faith” Filers," One Minute Memo, Seyfarth Shaw LLP (July 9, 2019)
- Co-Author, “Star Athletica v. Varsity Brands, Inc. Copyright Case,” One Minute Memo, Seyfarth Shaw LLP (March 24, 2017)
- Co-Author, "What Does the Passage of the Defend Trade Secrets Act Mean for Your Business?," Management Alert, Seyfarth Shaw LLP (April 27, 2016)
- "Ninth Circuit Poised to Address the 'Without Authorization' Debate under the Computer Fraud and Abuse Act Again," Seyfarth Shaw Trading Secrets Blog (January 13, 2016)
- "Update on the Senate Judiciary Committee’s Hearing on the Protection of Trade Secrets," Seyfarth Shaw Trading Secrets Blog (December 2, 2015)
- "U.S. Senate To Hold Hearing On Impact of Trade Secret Theft," Seyfarth Shaw Trading Secrets Blog (December 1, 2015)
- "C-E-R-T! Why High Court Should Take Cheerleader Uniform Case," Law360 (November 24, 2015)
- "Nosal Update: Ninth Circuit Hears Oral Arguments on Password Sharing and Scope of Computer Fraud and Abuse Act," Seyfarth Shaw Trading Secrets Blog (October 28, 2015)
- "Utah Supreme Court Lays Out Pro-Plaintiff Presumption of Harm Standard in Trade Secret Cases," Seyfarth Shaw Trading Secrets Blog (October 14, 2015)
- "Latest Update on Federal Trade Secrets Legislation," Seyfarth Shaw Trading Secrets Blog (August 26, 2015)
- Co-Presenter, "INTA Roundtable Discussion on Cultural Competency and Working with Foreign Counsel," Seyfarth Shaw LLP (April 4, 2024)
- Co-Presenter, "The Defend Trade Secrets Act: 3 Years Later," 2019 Trade Secrets Webinar Series, Seyfarth Shaw LLP (May 2, 2019)
- The Wyso Foundation board of directors
- Best Buddies Friendship Walk participant
- Habitat for Humanity volunteer
Languages
- Spanish